Global MGF – Gamesforum Barcelona

About the Event

Gamesforum Barcelona is a leading mobile gaming conference, attracting industry leaders, innovators, and professionals from around the world. The event is known for its vibrant atmosphere, insightful content tracks, and strong sense of community, making it a must-attend gathering in the mobile gaming calendar.

Client: Global MGF
Contact Person: Nisha Fishlock
Location: InterContinental Barcelona, an IHG Hotel – Barcelona, Spain
Date: February 5, 2025

The Challenge

Global MGF’s goal was to create a high-energy highlight reel and interview series to showcase the value of Gamesforum Barcelona. The deliverables needed to serve as multi-channel marketing collateral across social media, websites, email campaigns, and future promotions.

Key objectives included:

• Capturing the vibrant, collaborative atmosphere of the event.
• Highlighting key content tracks: User Acquisition, Ad Monetization, Product Monetization, and Alternative Growth.
• Emphasizing networking and community-building moments.
• Showcasing Barcelona’s premium venue and sunny appeal.
• Producing both a 1–2 minute highlight video and five short-form interviews with industry professionals.

The challenge was balancing dynamic, upbeat storytelling with professional event coverage while ensuring clear branding integration and fast-paced delivery.

Shootday’s Approach

Shootday designed a coverage strategy built around energy, atmosphere, and storytelling:

• Highlight Reel (1–2 minutes)
  • Captured opening sequences of attendee arrivals, branded signage, and registration flow.
  • Filmed panel discussions, speaker close-ups, and Q&A participation to showcase thought leadership.
  • Included roundtable sessions with intimate group dynamics.
  • Focused on networking moments: candid shots of conversations, coffee breaks, and evening social events.
  • Filmed venue-wide angles to highlight the premium setting and Barcelona’s scenic backdrop.
  • Integrated branding shots: sponsor booths, logos, signage, and branded items.
  • Edited with upbeat music, fast-paced cuts, smooth transitions, and a CTA:
    “Join a vibrant community of mobile gaming pros at Gamesforum. See you at the next event!”
• Interviews (5x short videos)
  • Conducted interviews with industry leaders using guided prompts:
    • “Why is Gamesforum Barcelona important to you?”
    • “What do you see defining mobile game growth in 2025?”
    • “What has been your key takeaway from today?”
  • Ensured professional audio and lighting, with lower-thirds and intro/outro branding.
  • Edited to create standalone assets suitable for both social media and website embedding.

The Outcome

Main Highlight Video (1–2 minutes) capturing the energy, atmosphere, and community spirit of Gamesforum Barcelona.

5 professionally filmed interviews, offering authentic insights into the mobile gaming industry.

Cinematic coverage of the venue, networking, and content sessions, paired with branding visuals that reinforced Gamesforum as the must-attend event for mobile gaming professionals.

Marketing-ready assets supporting social campaigns, website content, and future event promotions.

Visuals

Closing Note

At Shootday, we specialize in transforming industry conferences and summits into engaging, marketing-ready assets. From highlight reels to testimonial interviews, our teams capture the energy, expertise, and community that make events like Gamesforum Barcelona stand out.