Workiva – Melbourne Corporate Event Coverage

About the Client

Workiva is a leading global platform for reporting and compliance, empowering organizations to simplify complex work and drive greater transparency. For their Melbourne corporate event, Workiva gathered customers and partners to share insights, showcase innovation, and highlight collaboration.

Client: Workiva
Contact Person: Neha Bains
Location: Sofitel Melbourne on Collins, Fitzroy Ballroom
Date: September 19, 2024

The Challenge

Workiva required full-scale event media coverage with multiple objectives:

• Photography: capturing high-quality moments to share immediately post-event.
• Videography:
  • Roving videographer to capture highlights and atmosphere for a short promotional reel.
  • Stage videographer to record all speaker sessions from start to finish.
  • Content editing for highlight reels and customer/partner segments.

The challenge was coordinating simultaneous coverage — ensuring full documentation of speaker sessions while also creating engaging content for marketing and LinkedIn promotion.

Shootday’s Approach

To deliver on Workiva’s vision, our team deployed a dedicated 3-person media crew:

• Photography
  • Captured key event moments, networking, and atmosphere.
  • Provided edited photos by the next day to support real-time social posting.
• Videography
  • Roving Videographer: Covered event happenings, energy, and customer/partner interactions.
  • Stage Videographer: Recorded all speaker sessions (5+ hours of raw footage).
  • Editing Workflow:
    • Produced 3x polished session videos from raw stage footage (with intro, outro, and lower thirds).
    • Created 2x 90-second video reels with English subtitles, formatted for LinkedIn.
    • Delivered flexibility for 5x additional short-form custom edits (30–60 seconds) for future promotional use.

By coordinating across roles, we ensured comprehensive coverage and marketing-ready deliverables tailored to Workiva’s goals.

The Outcome

• Photography: Edited highlights delivered within 24 hours for immediate use.
• Videography:
  • 5+ hours of raw stage recordings.
  • 3x fully edited session videos with branding elements.
  • 2x 90-second LinkedIn reels (subtitled + branded).
  • Flexibility for 5x custom short videos post-event.

This blend of documentation and storytelling gave Workiva both archival material and promotional assets to amplify their event long after it ended.

Visuals

Closing Note

At Shootday, we help businesses transform corporate events into powerful marketing and communication assets. With photographers and videographers in 150+ cities worldwide, we ensure seamless coverage, fast delivery, and brand-consistent storytelling.