ZFTech1 – Lisbon Gaming Tradeshow Coverage

About the Client

ZFTech1 is a forward-looking technology company with a strong presence in the gaming industry. For their three-day tradeshow in Lisbon, they required professional coverage to highlight their booth, showcase gameplay, and capture the excitement surrounding their flagship game, Alize.

Client: ZFTech1
Contact Person: Jenny Low
Location: Booth A430 – Lisbon, Portugal
Dates: September 24–26, 2024

The Challenge

The client’s goals for the tradeshow were clear but complex:

• 3 days of videography and 2 days of photography (no photography required on the final day).
• Capture booth presence at A430 with both wide and detailed shots.
• Focus heavily on gaming booths, especially Alize, including gameplay moments pointed out by the client.
• Balance dynamic coverage with discretion — some attendees did not wish to be filmed or photographed, requiring on-site coordination.
• Provide on-the-spot delivery of photos, with the client supplying a laptop for immediate transfer.

The challenge was maintaining energy and variety across three consecutive days while meeting strict content and delivery requirements.

Shootday’s Approach

Shootday assigned a specialist gaming-focused photo and video team to the event:

• Photography
  • Covered booth setup, branding, and visitor engagement on the first two days.
  • Captured Alize gameplay stills, product displays, and the overall atmosphere of the booth.
  • Delivered photos on-site in real-time using the client’s laptop for immediate access.
• Videography
  • Documented three full days of activity at Booth A430.
  • Focused on Alize gameplay footage, including b-roll and closeups for dynamic editing.
  • Filmed interactions and booth energy while respecting attendee privacy requirements.
  • Produced a bank of content designed to showcase both booth excitement and gameplay highlights.

The Outcome

2 days of high-quality photography featuring booth presence, branding, and gameplay moments.

3 days of videography capturing the tradeshow’s atmosphere, with a focus on Alize.

On-the-spot photo delivery, ensuring ZFTech1 could use images immediately during the event.

Discreet, brand-safe coverage that respected attendee requests while maintaining visual storytelling impact.

Visuals

Closing Note

At Shootday, we excel at capturing gaming and technology events with precision and energy. Whether it’s gameplay highlights, booth activations, or live event excitement, our teams in 150+ cities worldwide deliver fast-turnaround, professional content that fuels brand storytelling.