The Complete Corporate Video Production Handbook

This handbook provides a strategic framework for planning, executing, and maximizing the return on investment (ROI) of your corporate video content. You’ll learn how to move beyond generic video and create impactful assets that align with your business goals.

Part 1: Strategy & Planning

Why Video is a Strategic Asset, Not Just a Visual

A corporate video is a powerful tool to shape perception, communicate complex ideas clearly, and drive specific business outcomes. It’s about leveraging the format for maximum engagement across digital platforms, internal communications, and sales presentations. This requires a strategic video marketing approach from the start.

• Impact: Well-produced video cuts through the noise and delivers your message with authority.
• Reach: Videos are highly shareable, increasing your brand’s reach across various platforms.

Defining Your Corporate Video Goals (Internal, External, Sales)

Before the first shot, clarify the video’s purpose and target audience. Shootday’s specialists understand the nuances of messaging and executive presence for corporate communication.

• Internal Communications: Recruitment, training, company updates, and executive messages.
• External/Marketing: Brand showcases , product demos , social media content, and lead generation.
• Sales/Investor Relations: Investor decks , explainer videos , and sales presentations.

Choosing the Right Format: From Explainer Videos to Event Highlight Reels

The format must match the goal. Shootday offers specialized expertise across all critical corporate video types:

• Event Video Production: Conferences, offsites, product launches with global coverage and fast turnaround.
• Corporate & Promo Videos: Marketing, internal comms, brand showcases, and investor decks.
• Product & Explainer Videos: Engaging content for SaaS, e-commerce, and training.
• Social Media Content: Fast, punchy, on-brand short-form videos for platforms like LinkedIn and TikTok.

Aligning Video Production with Brand Guidelines

Consistency is non-negotiable for enterprise and growing brands. Every video must reinforce your brand identity. We work to ensure your brand messaging and guidelines are respected, and the executive presence is professional on camera

Part 2: Pre-Production & Execution

The Importance of a Detailed Brief (And What to Include)

The brief is the foundation of a successful project. It’s how you share your needs, city, shoot type, and timeline.

Must-Haves: Key messages, visual style, brand guidelines, desired length, target audience, and final usage (e.g., social, press, internal).

Filming Checklist: Ensuring a Professional On-Camera Presence

A professional crew and vetted talent ensure that the filming process is flawless and on-brand.

The Shootday Difference: Consistent, Global Execution in 150+ Hubs

Managing multi-city or global video campaigns is complex. Shootday offers Multi-City & Global Coordination across 150+ business hubs with a consistent standard of quality.

• Core Message: One brief, one team, one standard.
• Global Reach: We cover 150+ business hubs worldwide.

Part 3: Post-Production & Delivery

What to Expect in Professional Post-Production

Post-production turns raw footage into a polished asset. The service offering must include:

1. Professional editing
2. Color grading
3. Sound design
4. Delivering the final video in all required formats

The Value of Fast Turnaround for Corporate Needs

Corporate communications often require urgent video delivery. Make sure to select a provider that can quickly transform raw footage into ready to use content in all required formats.

Review & Feedback: Streamlining the Process with Premium Support

Aim on avoiding the back-and-forth by getting a dedicated account manager who handles everything from briefing to delivery, ensuring a smooth review process and flawless execution without the need to chase.

Part 4: Maximizing ROI & Longevity

Repurposing Video Content for Social Media and Ads

Strategic video marketing involves creating assets designed for maximum engagement
Full-length videos can be expertly cut into short-form, vertical content for LinkedIn, Instagram, and TikTok.

Using Video for Investor Relations and Corporate Announcements

Corporate videos are essential tools for internal comms, recruitment, and showcasing your brand to investors and stakeholders.

Measuring Video Success Beyond Views: Engagement and Conversions

Video success is measured by how well it meets your business goals, not just vanity metrics. High-quality, consistent content builds the trust relied upon by Fortune 100 companies and fast-growing startups

Shootday: Your Partner in Strategic Video Production

We are a scalable, tech-enabled partner delivering consistent, top-tier video content globally.

Why businesses trust Shootday:

• Trusted by 1,000+ Companies Worldwide
• Full-Service Video Production from planning to final delivery
• Rapid Turnaround to meet your needs
• Consistent Quality in 150+ Cities
• Premium Support with a dedicated account manager