Anaplan Connect – Zurich

About the Event

This business event in Zürich, Switzerland brought together industry professionals, speakers, partners, and sponsors for a full program of keynote presentations, panel discussions, networking, and an award ceremony.

The client required more than traditional event coverage. Alongside professional photography and promotional video content, the assignment included multi-camera recording of keynote presentations, panels, and sessions, creating content that could continue to be viewed and shared after the event.

To achieve this, Shootday deployed a dedicated team consisting of three videographers and one photographer, with separate crew members responsible for session recording and dynamic event coverage.

Contact Person: Sarah
Location: Zürich, Switzerland
Shoot Date: April 1, 2026
Coverage: 6 hours
Services: Event Photography, Videography & Session Recording

The Challenge

The assignment required two different styles of video production to happen simultaneously.

While keynote presentations, panel discussions, and other sessions needed stable, continuous multi-camera recording suitable for on-demand viewing, the wider event also needed dynamic video coverage for promotional content. At the same time, photography had to document the complete attendee experience from registration through the award ceremony.

Key objectives included:

• Capturing registration and attendee arrivals at the beginning of the event.
• Photographing keynote speakers, panel discussions, and session speakers.
• Documenting audience reactions, participation, and engagement.
• Capturing networking during lunch and coffee breaks.
• Photographing partner and sponsor areas, including the Anaplan booth.
• Documenting conversations and interactions between attendees throughout the venue.
• Capturing the award ceremony, including winners and audience reactions.
• Professionally recording keynotes, panels, and presentations using two camera angles.
• Ensuring clear audio, stable framing, and continuous recording throughout the sessions.
• Simultaneously capturing dynamic event B-roll for promotional highlight content.

The challenge was coordinating all four crew members so that formal session recording could remain uninterrupted while the broader energy and atmosphere of the event continued to be documented.

Shootday’s Approach

Shootday divided responsibilities across a specialized four-person production team, allowing session recording, promotional videography, and photography to take place simultaneously.

• Professional Event Photography
  • Captured registration and arrivals to document the beginning of the attendee experience.
  • Photographed keynote speakers, panelists, and session presenters throughout the program.
  • Documented audience engagement through reactions, participation, and candid moments.
  • Covered networking lunches and coffee breaks, focusing on genuine conversations between attendees.
  • Captured partner and sponsor booths, including the Anaplan booth, along with attendee interactions around these spaces.
  • Documented the award ceremony with photography of winners, stage moments, and audience reactions.
• Multi-Camera Session Recording
  • Assigned two dedicated videographers to keynote presentations, panels, and other scheduled sessions.
  • Used two camera perspectives to provide more professional and engaging coverage than a single static recording.
  • Maintained stable framing and continuous recording throughout presentations and discussions.
  • Prioritized clear audio capture to ensure the recordings were suitable for subsequent on-demand viewing.
  • Coordinated camera coverage to capture both primary speakers and the wider context of panels and presentations.
• Event B-Roll & Promotional Coverage
  • Assigned a third videographer exclusively to dynamic event coverage, ensuring promotional footage could be captured without interrupting the session-recording workflow.
  • Filmed attendee arrivals, registration, networking, booth interactions, and crowd movement.
  • Captured speaker moments and audience reactions from a more dynamic perspective.
  • Documented branding, partner presence, and the overall scale and atmosphere of the event.
  • Gathered varied footage specifically structured to support fast-paced promotional highlight videos.

By separating session recording from event B-roll production, Shootday ensured neither requirement had to be compromised. The formal presentations received consistent technical coverage while the third videographer remained free to follow spontaneous moments throughout the venue.

The Outcome

A comprehensive collection of professional event photography, multi-camera session recordings, and promotional video footage from the Zürich event.

Keynotes, panel discussions, and presentations were captured using two-camera coverage with professional framing and clear audio, creating recordings suitable for audiences who wanted to revisit or watch the sessions on demand.

Alongside the session content, dedicated B-roll captured the wider event experience, including registration, networking, sponsor engagement, speakers, audience reactions, and crowd activity, providing material for engaging promotional highlight content.

Professional photography added another versatile layer of content, documenting the event from attendee arrivals through sessions, networking, sponsor booths, and the award ceremony.

The four-person production setup allowed the client to walk away with both a detailed record of the event’s educational content and marketing-ready visual assets that communicated its energy and atmosphere.

Visuals

Closing Note

At Shootday, we provide more than traditional event photography and videography. For conferences and business events where presentations are an important part of the experience, our teams can combine professional event coverage with dedicated multi-camera session recording.

By deploying specialized photographers and videographers for different production requirements, we can simultaneously capture keynote presentations, panels, networking, sponsor activations, and the wider event atmosphere, giving clients both on-demand session content and promotional assets from a single coordinated production team.